Welcome to Jetpack Artist Ventures

Hacking Music: The Music Business Model Canvas

A collection of 80+ force multipliers and strategic frameworks for the new music marketplace. Focused on helping artists find their way IN, TO and THROUGH the new music world.

Until very recently, the path to success within the music industry was much clearer. The successful combination of song, producer, talent and potential would capture the attention of a record label ... and their machinery, belief and investment would launch the artist into the realms of radio and touring.

Now, various and often conflicting opportunities float in what have become cloudy waters. Successful YouTubers get record deals. Unsigned high school students produce songs in their bedrooms and hit the iTunes charts. Reality stars with large followings and no musical talent sell out arenas and established successful musicians now compete for space on Snapchat with popular “tweens” that already have product endorsements.

Times have changed, and today’s artists have multiple paths toward building and sustaining a career. Hacking Music explores these alternative routes and provides a roadmap, compass, and tools with which they can map out their own careers and better understand the moving parts that make up the current music marketplace.

Hacking Music has one singular mission - empower the artist to make his or her own career by providing examples, insights and exercises within these vital areas:

  • Strategic Planning and Execution
  • Developing “Supersongs”
  • Team Building
  • Platform and Content Development
  • Lean Music Methodology
  • Industry and Publishing Business Models

Hacking Music is a book that you do, not just to get you to a record deal, but to get you through a record deal. Hacking Music takes the artist “behind the curtain” and shares the concepts and systems used daily by industry professionals and authors John Pisciotta of Jetpack Artist Ventures and Wade Sutton of Rocket to the Stars Artist Services that will bring you back to this book again and again as you build your career.

Praise for Hacking Music

"Do you want to be the first in your own line of originals, or last in a long line of imitators? If Harvard had a course on the new music industry, this would be the textbook."
      - Steve Thompson, producer/engineer for Guns N' Roses (Appetite for         Destruction), John Lennon, Mick Jagger, David Bowie, Korn, Wu-Tang Clan, Metallica
"An operating system for the way the music marketplace world actually works."
      - Ted Goldthorpe, Sony/ATV Music Publishing, Supervisor North American Publishing
"The music business is a series of winding roads, confusing intersections, and dead ends. This book provides a great roadmap."
      - Glenn Peoples, Music Insights and Analytics, Pandora
"A roadmap that artists will use every day."
      - Lee Parsons, CEO of Ditto Music
"I have known John for many years, and his experience and insights are extremely valuable to anyone wanting a career in this ever-evolving industry. I would add this to my "must read" list for sure!"
- Adam Anders, executive music producer for Glee; sold more than 100 million albums
"Hacking Music is a collection of signal in a world full of noise. 
      - Scott Welch, manager for Alanis Morissette, LeAnn Rimes, Steve Perry, Collective Soul. (Under Mr. Welch's direction, Alanis Morissette's debut album Jagged Little Pill was the largest-selling debut album in history, with worldwide sales in excess of 34 million.)