The Music Business Model Canvas, Book 4 in The Hacking Music Series (E-book Edition)
Book one in the Hacking Music series, Details the components of a strong foundation in the music marketplace for artists and entrepreneurs. This collection of mindsets, habits and forced multipliers help unplug artists from the magical thinking and mythology many music artists succumb to and replace them with the pieces of a foundation that artist can build on throughout their career. This is the foundation that we will build upon in the coming books in the Hacking Music series.
Until very recently, the path to success within the music industry was much clearer. The successful combination of song, producer, talent and potential would capture the attention of a record label ... and their machinery, belief and investment would launch the artist into the realms of radio and touring.
Now, various and often conflicting opportunities float in what have become cloudy waters. Successful YouTubers get record deals. Unsigned high school students produce songs in their bedrooms and hit the iTunes charts. Reality stars with large followings and no musical talent sell out arenas, and established successful musicians now compete for space on Snapchat with popular “tweens” that already have product endorsements.
Times have changed, and today’s artists have multiple paths toward building and sustaining a career. Hacking Music explores these alternative routes and provides a road map, compass, and tools with which they can map out their own careers and better understand the moving parts that make up the current music marketplace.
Hacking Music has one singular mission - empower the artist to make his or her own career by providing examples, insights and exercises within vital areas.
Hacking Music is a book that you do, not just to get you to a record deal, but to get you through a record deal. Hacking Music takes the artist “behind the curtain” and shares the concepts and systems used daily by industry professionals and authors John Pisciotta, Wade Sutton and Jeff McMahon that will bring you back to this book again and again as you build your career.