Hacking Music: The Music Business Model Canvas Training Field Guide (Paperback Text Book Edition)Regular price $89.00 Save $-89.00
Until very recently, the path to success within the music industry was much clearer. The successful combination of song, producer, talent and potential would capture the attention of a record label ... and their machinery, belief and investment would launch the artist into the realms of radio and touring.
Now, various and often conflicting opportunities float in what have become cloudy waters. Successful YouTubers get record deals. Unsigned high school students produce songs in their bedrooms and hit the iTunes charts. Reality stars with large followings and no musical talent sell out arenas, and established successful musicians now compete for space on Snapchat with popular “tweens” that already have product endorsements.
Times have changed, and today’s artists have multiple paths toward building and sustaining a career. Hacking Music explores these alternative routes and provides a road map, compass, and tools with which they can map out their own careers and better understand the moving parts that make up the current music marketplace.
Hacking Music has one singular mission - empower the artist to make his or her own career by providing examples, insights and exercises within these vital areas:
Strategic Planning and Execution
Platform and Content Development
Lean Music Methodology
Industry and Publishing Business Models